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The insight-driven solution for dealerships.

Transformative marketing powered by first-party operational data, built for the age of efficiency.

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Connect all of your data to power smarter marketing efforts.

Driven Data delivers comprehensive operational, inventory, and customer insights to optimize marketing and help you sell and service more cars at a lower cost.

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“Driven-Data's Analytics Platform is, quite simply, the best on the market. Their diagnostic engine allows you to see operational efficiency and inefficiency at the speed of retail; thus, empowering dealers to make decisions in real-time, and with an impact in days...not months. Furthermore, their universal architecture and data standardization methods allow them to do something that no one else is doing: drop first-party, dynamic custom audiences into Facebook and Ads - automatically. Yes, that last sentence is correct. As a marketing professional, if that doesn't get you excited...you are in the wrong business.”

Alex Motevosian, VP, Operations

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Trusted by dealership owners:

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Use your data to make better decisions!

Driven Data combines your operational, inventory, marketing, and customer data with automotive industry data to make sure that all decisions are made on real data, not hunches.

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Sell more with prescriptive social and search marketing.

We identify the right audiences based on your inventory goals and customer data to dynamically deliver the most accurate and personalized ads that will translate to real business.

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Move faster with technology built specifically for automotive.

Get the broadest access possible to industry data, combined with our automotive data expertise, so that you can make the right decisions for your dealership. We are automotive-first and know this industry best.

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ACCOUNT MANAGEMENT ELEVATED

If your digital agency has to ask you how many cars you sold, last month they are flying blind.

Our platform was built to first understand the data that led to your dealership's performance, second to leverage it in marketing.  Every other marketing product's reporting platform was designed to justify it’s own performance.  We built ours first, to inform our approach and the strategic recommendations we bring your team.

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PRESCRIPTIVE MARKETING

Take the guesswork out of marketing decisions that lead to uncertain outcomes!

There are 4 widely-recognized levels of data analytics. By progressing along through the levels of analytics, businesses gain better insights into why things happened in the past. With the assistance of technology, you can be a leader at the top level of analytics, being able to predict what consumers will do in the future

Prescriptive Marketing

Join the dealerships selling and servicing more cars with Driven Data.

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First Party Audiences

10/20/2019
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Budget Optimization Engine

10/20/2019
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A Customer's Journey

10/20/2019